Baby Basics Inc.

Case Study

Baby Basics Inc. had one goal, to connect low-income working mothers with baby care products, namely diapers. This sister team worked day and night securing diapers and distributing them to babies in need. However, the need was greater than the supply and they needed to ramp up their donations. In addition, they spent a lot of time each day letting people know what they could offer and what they could not offer. They needed it to be clear. Cue a professional website that explained their mission, their population and how to donate. Since then donations have exceeded their expectations and they’ve had significant interest from the media and other charities. GGD Creative was happy to be a part of this journey.