David W. White

Case Study

David W. White is a track and field construction company. They have built some of the largest and most important fields in New England and their prior website didn’t convey the size and importance of the firm. The first step was a new logo as the prior logo was too casual. The new logo needed to be serious, masculine, but still convey what they did. We decided that the grass strands in the shape of a W was the perfect foil to strong, classic fonts. The website is clean and emphasizes the incredible work the company has done.